GO BIG. GO GRAVEL.

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Client: Zipp - SRAM

Location: EMPORIA, KS

Crew: DIR/PROD: STEPHEN SPURLOCK
CAM ASSIST: C. BACARELLA
POST PRODUCTION: TRESTLE

GO BIG. GO GRAVEL.

The Zipp 303 XPLR SW is the fastest gravel wheel they’ve ever made.
Built from the ground up—not adapted from road tech—it’s designed around the real-world demands of gravel: wide rims, lower pressure, and fewer compromises.
This is Total System Efficiency in motion. Trusted by pros like Alex Howes and proven on courses like Unbound, the 303 XPLR is about more than just weight and stiffness—it’s about real speed, where it counts.

OUR ROLE

Trestle partnered with Zipp to create a launch film that brings science and speed into focus.
Shot in Emporia Kansas, we captured Alex Howes riding mixed terrain with the intention, clarity, and confidence that defines the XPLR design.

Deliverables included a 2.5-minute feature film, vertical and horizontal social cuts, and a package of stills optimized for product marketing and launch campaigns.

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