Lands’End Outfitters

Gary Comer started Lands’ End in 1963, selling sailboat equipment for racing sailors. He opened a storefront shop in Chicago’s tannery district and ran a mail-order business out of the basement. When the very first catalog cover misplaced the apostrophe in “Land’s End,” there wasn’t enough money to reprint the entire press run, so “Lands’ End” became the name of Gary’s company from then on, punctuation mistake and all. 

OUR ROLE

Trestle was called upon for the Spring/Summer catalog shoot in Nantucket, MA. Alongside the photo capture we paired a series of videos highlighting key pillars to the brand. Visually, we tell the story of everyday life and how we can help enhance those experiences through the apparel they wear.